A buyer searching for homes in a specific neighborhood and a seller looking for a listing agent are two completely different audiences. They run different searches, respond to different ad copy, and need different landing pages. One campaign for both wastes budget and converts neither.
CGColors builds real estate PPC with buyer and seller campaigns fully separated from day one. Each gets its own keyword targeting, matched ad copy, and a dedicated landing page built for that specific inquiry type. Seller leads cost more to generate but convert at higher value. Buyer campaigns need volume and speed. We manage both as distinct strategies within one coordinated effort.
Real estate is one of the few industries where a single zip code difference in targeting determines whether a lead is qualified or completely off-market. Generic geo-targeting and broad keywords burn budget on clicks that will never convert into appointments.
Buyer campaigns target people searching for properties by neighborhood and price range. Seller campaigns target homeowners looking for valuations and listing agents. Each needs separate keywords, ad copy, and landing pages or the messaging converts neither audience.
Seller keywords like “sell my house fast” are highly competitive because a single listing represents significant commission value. Fewer people search to sell than to buy at any given time, which drives auction prices up for those terms.
Google restricts real estate advertisers from excluding audiences based on certain demographics including age, gender, and some geographic signals. We build all campaigns within these compliance requirements from day one to prevent disapproval or account suspension.
Yes. LSAs appear above standard paid results with a Google Guaranteed badge and operate on a pay-per-lead model. We handle full setup, verification, review strategy, and ongoing budget management for eligible agents and brokerages.
Response time matters significantly. Lead conversion rates drop sharply when follow-up is delayed beyond the first few minutes after a form submission or call. We connect every lead to accurate campaign attribution so your team knows exactly where each inquiry came from.
We configure zip code and radius targeting that matches your contractual or operational service area, then apply negative geo-targeting to exclude areas outside your market. Search term reports are reviewed weekly to catch queries pulling traffic from irrelevant locations.
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