Financial services buyers research advisors, lenders, and wealth managers over weeks before contacting anyone. During that window, every touchpoint either builds or erodes trust, and a single non-compliant phrase in an ad or landing page can trigger a Google policy violation that pauses your entire account.
CGColors builds financial services PPC campaigns structured around your specific service lines, whether that is wealth management, mortgage lending, business financing, or financial planning. We write ad copy that meets FINRA, SEC, and Google financial services policy requirements while still driving consultation requests and loan inquiries from qualified prospects. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Bing, LinkedIn, and Meta, connecting every closed account back to the campaign that generated it.
Financial services is one of the highest-cost PPC verticals, with CPCs ranging from $40 to $90 for high-intent terms and a Google-mandated 2.55% average conversion rate across the sector. Generic campaigns mixing wealth management, lending, and planning into a single ad group waste budget and produce compliance exposure across every service line at once.
A prospective client finds your practice at 9:04 on a Tuesday night. She reads your specialties page twice. She checks whether you take private pay. She types four sentences into your contact form, hits submit, and closes the laptop.That form fill cost you money. You paid for the search ad … Read More “Clicks Are Not Clients: The Speed-to-Lead Problem in Private Practice”
The complaint comes up constantly in private practice communities. A psychologist runs Google Ads for two or three months, spends a few hundred dollars, gets clicks, gets no clients, and concludes that Google Ads does not work for therapy. They tell colleagues. The colleagues believe them.The conclusion is wrong. The … Read More “I Tried Google Ads for My Private Pay Practice and Burned Money.” You Probably Did. Here Is Why.”
You check your Google Ads account and the cost per click for “house painters” jumped again. It is not your imagination. Painting is one of the most expensive service categories in local PPC, and most of the reasons have nothing to do with how well your account is built. That … Read More “Why Painting Company PPC Costs So Much and How to Lower It Without Losing Leads”
