Real Estate PPC Services

Fill Your Pipeline With Qualified Buyers and Sellers

Separate campaigns for buyer intent and seller intent searches
Neighborhood and zip code targeting matched to your exact service area
Google Local Service Ads setup for Google Guaranteed placement
Landing pages built to capture inquiries, not just collect visits
Call tracking connecting every inbound call to a specific campaign
Reporting tied to appointments and inquiries, not impressions

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Real Estate PPC Services

Your Next Client Is Searching Right Now. The Question Is Whether They Find You.

A buyer searching for homes in a specific neighborhood and a seller looking for a listing agent are two completely different audiences. They run different searches, respond to different ad copy, and need different landing pages. One campaign for both wastes budget and converts neither.

CGColors builds real estate PPC with buyer and seller campaigns fully separated from day one. Each gets its own keyword targeting, matched ad copy, and a dedicated landing page built for that specific inquiry type. Seller leads cost more to generate but convert at higher value. Buyer campaigns need volume and speed. We manage both as distinct strategies within one coordinated effort.

Why Real Estate PPC Demands Surgical Precision

Real estate is one of the few industries where a single zip code difference in targeting determines whether a lead is qualified or completely off-market. Generic geo-targeting and broad keywords burn budget on clicks that will never convert into appointments.

Seller keywords like “sell my house fast” and “what is my home worth” cost significantly more per click because motivated sellers convert at higher transaction value
Without location-specific landing pages, neighborhood searches land on generic pages that immediately lose the visitor’s trust
Google enforces fair housing advertising policies that restrict certain demographic targeting. Campaigns built without this compliance awareness risk account suspension

Why You Should Choose CGCOLORS for Your Campaign?

Buyer and Seller Campaign Separation

We build separate campaigns for buyer and seller intent because each requires different keywords, ad copy, and landing pages

We write buyer campaigns around property search, neighborhood, and school district searches

We write seller campaigns around home valuation, cash offer, and listing agent searches

We track cost per buyer lead and cost per seller lead separately so budget flows toward your highest-value audience

Fair Housing Compliance and Ad Copy

We write all ad copy to comply with fair housing guidelines across Google and Meta platforms

We avoid language or targeting signals that could constitute illegal discrimination under fair housing law

We configure Meta campaigns without protected class targeting for any housing-related ad sets

We review all ad copy and audience configurations before any campaign goes live

Hyper-Local Geo-Targeting

We target campaigns at the zip code and neighborhood level, not broad city or county settings

We apply bid increases for searches originating inside your highest-value listing zip codes

We exclude zip codes and areas outside your licensed territory before the first ad runs

We review geo performance monthly and shift budget toward locations producing the most qualified leads

Google Local Service Ads for Realtors

We set up your Google Screened LSA profile with license verification and service area configuration

We manage your pay-per-lead LSA budget to control cost per qualified buyer or seller inquiry

We run LSAs alongside search campaigns so your business holds multiple positions on the same results page

We manage your reviews and profile health to maintain your Google Screened placement

Meta Life Event and IDX Retargeting

We target new movers, newlyweds, and growing families on Meta using life event audience signals

We run Facebook and Instagram ads to build awareness before buyers begin their active property search

We retarget IDX property page visitors on Meta with listings matching their search behavior

We build lookalike audiences from your past buyer and seller lead data to reach similar prospects

What’s Included

Our PPC services cover everything you need to attract the right audience, increase leads, and grow your business with smart targeting and optimized campaigns.

Google Ads Management
Meta Ads Campaign Management
High Converting Landing Page Design
Detailed Monthly PPC Management Reports

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Buyer and Seller Campaign Segmentation

Buyer campaigns targeting property type, neighborhood, and price range searches with listing-focused messaging

Seller campaigns targeting home valuation, market analysis, and listing agent searches with consultation-focused CTAs

Separate ad groups for residential, luxury, investment, and relocation search segments

Negative keywords applied to filter rental, commercial, and out-of-area searches from the start

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Hyper-Local Keyword and Geo-Targeting

Keywords built around specific neighborhoods, subdivisions, school districts, and local landmarks in your market

Zip code and radius targeting configured to match your actual service boundaries

Location-modified terms capturing searches like “homes for sale in [neighborhood]” and “sell my house in [city]”

Seasonal bid adjustments applied based on listing inventory patterns in your area

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Google Local Service Ads for Real Estate

LSA profile setup and verification completed for eligible agents and brokerages

Google Guaranteed badge positioning for high-value property decisions

Pay-per-lead model actively managed to control cost per inquiry

LSA and standard Google Ads coordinated to avoid budget duplication

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Landing Pages That Convert Property Inquiries

Dedicated buyer pages built around neighborhood guides and lead registration prompts

Seller pages featuring home valuation offers, local market snapshots, and listing consultation CTAs

Mobile-first design since the majority of real estate searches happen on smartphones

A/B testing on form length, CTA copy, and page layout to improve inquiry capture rate

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Meta Ads for Prospecting and Retargeting

Life event targeting reaching people who recently changed jobs, got married, or had children

Homeowner behavioral targeting applied to seller prospecting campaigns on Facebook and Instagram

Retargeting campaigns re-engaging visitors who viewed listings or started but did not complete a lead form

All campaigns built within Google and Meta fair housing policy guidelines

How We Work on Your Campaign

Frequently Asked Questions

Can you optimize for multiple service lines within one practice??

Absolutely. We create separate ranking pathways for each service type you offer, including eye exams, contact lens fittings, pediatric eye care, and specialty vision services. This ensures your practice captures patients searching specifically for each type of care, rather than only ranking for broad “optometrist” searches.

Does local SEO work for optometrists competing against large retail chains?

Yes. Large chains often have inconsistent location-level optimization across hundreds of profiles. A focused local SEO strategy targeting your specific location and services consistently outperforms a national brand’s generic approach at the local level. Independent practices frequently outrank chains in their local markets with the right optimization.

How long does it take for local SEO to generate new patient appointments?

Google Business Profile optimizations show measurable improvements within 2 to 4 weeks. Ranking gains in competitive local markets typically develop over 3 to 6 months as citation authority builds and review volume increases. Patient inquiry growth from local search is a cumulative process that strengthens over time.

Blogs

21 March, 2026

Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?

Your wholesale channel is growing. Orders are increasing, more retailers want to stock your products, and manual processes are becoming unsustainable. You need technology to manage this growth effectively.Two paths emerge: install a wholesale app from the Shopify App Store or invest in a custom wholesale portal built specifically for … Read More “Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?”

18 March, 2026

Custom Pricing, Tiered Discounts and Volume Pricing Strategies on Shopify

Pricing is the most powerful lever in your wholesale business. The right pricing strategy attracts quality buyers, encourages larger orders, and protects your margins. The wrong approach leaves money on the table or drives away potential accounts.Many Shopify merchants default to simple flat discounts for wholesale customers. While easy to … Read More “Custom Pricing, Tiered Discounts and Volume Pricing Strategies on Shopify”

15 March, 2026

How to Create a B2B/Wholesale Store on Shopify: Complete Guide for SMBs

Selling wholesale opens a powerful growth channel for your business. Instead of acquiring customers one at a time, you land accounts that order repeatedly in larger quantities. One wholesale relationship can equal dozens or hundreds of individual sales.Many SMBs hesitate to pursue B2B because it seems complicated. Different pricing, payment … Read More “How to Create a B2B/Wholesale Store on Shopify: Complete Guide for SMBs”