When a furnace dies at midnight or an AC fails in a heat wave, homeowners search and call within minutes. If your campaigns are not running, scheduled correctly, and bidding aggressively at that moment, the job goes to whoever is.
CGColors builds HVAC PPC campaigns that separate emergency repair traffic from planned service and high-ticket replacement leads. We manage seasonal budget shifts, weather-based bid adjustments, and call tracking that ties every booked job back to a specific ad and keyword. As a Google Partner and Meta Business Partner, we run campaigns across Google Ads, Local Service Ads, Bing, and Meta to cover every stage of the HVAC buying cycle.
HVAC search intent splits into three distinct types: emergency repairs, planned maintenance, and system replacements. Running one campaign across all three wastes budget and misreads intent at every level.
We manage emergency, replacement, and maintenance campaigns separately with weather-triggered bidding and call tracking.
We build distinct campaigns for each intent because emergency searchers need speed-focused messaging while replacement leads respond to value and financing. Combining them breaks bidding data for both.
We build a seasonal budget calendar that ramps spend thirty days before your cooling and heating peaks. During shoulder months we shift budget toward maintenance rather than pausing entirely.
LSAs appear above standard search ads and carry the Google Guaranteed badge, making them the highest-trust placement for emergency searches. We manage your LSA profile alongside search campaigns to hold multiple top positions.
We use dynamic call tracking to link every inbound call to the keyword and ad that generated it. We also import offline conversions so reports reflect booked jobs, not just answered calls.
We run Bing Ads to capture HVAC searches at a lower cost per click than Google. We use Meta Ads for shoulder-season maintenance promotions and retargeting homeowners who visited but did not book.
We build your budget calendar, bid adjustments, and campaign pivots proactively so campaigns are active before demand peaks. Our Google Partner status gives us direct platform access most agencies cannot offer.
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