When a furnace dies at midnight or an AC fails in a heat wave, homeowners search and call within minutes. If your campaigns are not running, scheduled correctly, and bidding aggressively at that moment, the job goes to whoever is.
CGColors builds HVAC PPC campaigns that separate emergency repair traffic from planned service and high-ticket replacement leads. We manage seasonal budget shifts, weather-based bid adjustments, and call tracking that ties every booked job back to a specific ad and keyword. As a Google Partner and Meta Business Partner, we run campaigns across Google Ads, Local Service Ads, Bing, and Meta to cover every stage of the HVAC buying cycle.
HVAC search intent splits into three distinct types: emergency repairs, planned maintenance, and system replacements. Running one campaign across all three wastes budget and misreads intent at every level.
Google gives every landscaping business in the country a free marketing tool that, when used correctly, drives more calls than most paid advertising campaigns.Most landscaping businesses have never properly set it up.Google Business Profile (formerly Google My Business) is the listing that appears when a homeowner searches for a landscaper … Read More “Google Business Profile for Landscapers: The Free Tool Most Are Setting Up Wrong”
There is one search phrase that drives more ready-to-hire homeowners to landscaping businesses than almost anything else.It is not “best landscaping tips.” It is not “how to fix a patchy lawn.” It is not your company name.It is “landscaper in [your city]” and every variation of it.That phrase, typed by … Read More “Why “Landscaper in [City]” Is the One Phrase Your Website Must Rank For”
Here is something most landscaping business owners never think about.Every time a homeowner visits your website and does not find the answer they were looking for, they leave. They go back to Google. They click the next result. And that competitor’s website answers their question clearly and confidently.That is when … Read More “The 6 Questions Homeowners Ask Before Hiring a Landscaper (And How Answering Them Wins You More Jobs)”
