Orthodontic PPC Is Expensive. Every Unoptimized Dollar Compounds the Problem.
Orthodontic keywords on Google Ads carry some of the highest cost-per-click rates in healthcare. Terms like “Invisalign near me” and “braces for teens” routinely cost between fifteen and forty dollars per click depending on your market. At that price point, campaigns that send traffic to a generic homepage, target overlapping keywords, or skip negative keyword management do not just underperform. They drain budget at a rate that makes the entire channel look unprofitable.
CGColors manages PPC for orthodontists with a structure built for high-CPC environments. Every campaign is organized by treatment type, every click lands on a page designed for that specific search, and every dollar is tracked to a measurable outcome. The goal is not more traffic. It is more consultations at a cost your practice can sustain and scale.
