Most ecommerce stores can get traffic. The challenge is getting traffic that converts at a cost that keeps the business profitable. Broad campaigns, unoptimized product feeds, and poor campaign structure burn ad budgets without producing the ROAS needed to grow.
CGColors builds ecommerce PPC around your actual product catalog and margins. We start with Google Merchant Center, fix feed issues that silently kill Shopping performance, structure campaigns by product priority and margin tier, and layer in dynamic remarketing for shoppers who left without buying. Every decision is made with revenue per ad dollar as the primary measure.
Ecommerce campaigns run on product-level economics. Your cost per acquisition must stay below your margin. A disapproved product listing in Merchant Center removes your inventory from Shopping entirely. Performance Max can over-index on your top ten bestsellers while ignoring hundreds of other profitable SKUs. And seasonal demand shifts require active campaign adjustments weekly, not monthly.
A prospective client finds your practice at 9:04 on a Tuesday night. She reads your specialties page twice. She checks whether you take private pay. She types four sentences into your contact form, hits submit, and closes the laptop.That form fill cost you money. You paid for the search ad … Read More “Clicks Are Not Clients: The Speed-to-Lead Problem in Private Practice”
The complaint comes up constantly in private practice communities. A psychologist runs Google Ads for two or three months, spends a few hundred dollars, gets clicks, gets no clients, and concludes that Google Ads does not work for therapy. They tell colleagues. The colleagues believe them.The conclusion is wrong. The … Read More “I Tried Google Ads for My Private Pay Practice and Burned Money.” You Probably Did. Here Is Why.”
You check your Google Ads account and the cost per click for “house painters” jumped again. It is not your imagination. Painting is one of the most expensive service categories in local PPC, and most of the reasons have nothing to do with how well your account is built. That … Read More “Why Painting Company PPC Costs So Much and How to Lower It Without Losing Leads”
