When franchise locations run separate campaigns and bid on the same branded keywords, they enter the same Google auction as competing advertisers. Google does not recognize them as one business. Bid prices inflate, budget burns, and cost per lead rises across the entire network.
CGColors solves the structural problem first. We map territories, consolidate brand keyword ownership at the franchisor level, and build location-specific campaigns with precise geo-targeting that keeps each franchisee in their own market. The result is a paid search network that works as one coordinated system, not dozens of isolated accounts working against each other.
A single-location business manages one campaign for one market. Franchise PPC operates at two completely separate levels simultaneously, each with different audiences, goals, and campaign logic.
A prospective client finds your practice at 9:04 on a Tuesday night. She reads your specialties page twice. She checks whether you take private pay. She types four sentences into your contact form, hits submit, and closes the laptop.That form fill cost you money. You paid for the search ad … Read More “Clicks Are Not Clients: The Speed-to-Lead Problem in Private Practice”
The complaint comes up constantly in private practice communities. A psychologist runs Google Ads for two or three months, spends a few hundred dollars, gets clicks, gets no clients, and concludes that Google Ads does not work for therapy. They tell colleagues. The colleagues believe them.The conclusion is wrong. The … Read More “I Tried Google Ads for My Private Pay Practice and Burned Money.” You Probably Did. Here Is Why.”
You check your Google Ads account and the cost per click for “house painters” jumped again. It is not your imagination. Painting is one of the most expensive service categories in local PPC, and most of the reasons have nothing to do with how well your account is built. That … Read More “Why Painting Company PPC Costs So Much and How to Lower It Without Losing Leads”
