Franchise PPC Services

Grow Your Network Without Wasting Your Budget

Centralized campaign structure eliminating internal bidding between franchise locations
Territory mapping applied before any campaign goes live
National brand keyword protection managed at the franchisor level
Location-level geo-targeted campaigns customized per franchisee service area
Separate campaigns for customer acquisition and franchisee recruitment
Network-wide reporting with individual location performance breakdowns

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Your Locations Are Competing Against Each Other. That Ends Here.

When franchise locations run separate campaigns and bid on the same branded keywords, they enter the same Google auction as competing advertisers. Google does not recognize them as one business. Bid prices inflate, budget burns, and cost per lead rises across the entire network.

CGColors solves the structural problem first. We map territories, consolidate brand keyword ownership at the franchisor level, and build location-specific campaigns with precise geo-targeting that keeps each franchisee in their own market. The result is a paid search network that works as one coordinated system, not dozens of isolated accounts working against each other.

Why Franchise PPC Is Structurally Different

A single-location business manages one campaign for one market. Franchise PPC operates at two completely separate levels simultaneously, each with different audiences, goals, and campaign logic.

At the franchisor level, the goal is often franchisee recruitment. These audiences are entrepreneurs evaluating business ownership, not consumers looking for a service location. They need completely different messaging, landing pages, and conversion paths.
At the franchisee level, the goal is local customer acquisition within a defined service territory. Radius or zip code targeting, localized ad copy, and CTAs for appointments drive results here.
Running both without structural separation creates budget misallocation, brand fragmentation, and reporting that cannot identify what is actually working at either level.

What We Do For Your Campaign

Territory Mapping and Campaign Architecture
- Full audit of existing franchise accounts identifying internal bidding overlap before restructuring
- Territory boundaries mapped for every active location using zip codes, radius settings, or city limits matched to franchisee agreements
- Centralized account structure established for brand keyword management separate from location-level campaigns
- Negative geo-targeting applied explicitly to each location campaign to prevent overlap into neighboring franchisee territory
National Brand Keyword Protection
- All branded search terms consolidated under central management so franchisees never enter internal auctions
- Brand campaigns directing searchers to location finders or location-specific pages based on search geography
- Competitor trademark monitoring to identify rival brands bidding against your franchise name
- Brand ad copy maintained to reflect current network-wide promotions and franchise standards
Location-Level Customer Acquisition Campaigns
- Separate search campaigns per franchisee location with individual budgets, geo-targeting, and conversion tracking
- Local keyword strategy built around the services each location offers and the specific communities it serves
- Ad copy localized with city or neighborhood references and location-specific calls to action
- Google Local Service Ads configured for qualifying franchise categories for Google Guaranteed placement
Franchisee Recruitment Campaign Strategy
- Google Search campaigns targeting active searches for franchise investment opportunities in your industry
- Meta Ads targeting entrepreneurs, business owners, and professionals using behavioral and financial interest signals
- Dedicated recruitment landing pages capturing candidate inquiries with franchise opportunity overview
- Lead tracking measuring candidate inquiry quality alongside volume through your recruitment pipeline
Network-Wide Tracking and Reporting
- Unified tracking framework feeding all location campaigns into one network view alongside individual location data
- Cost per lead and conversion rates compared across locations to surface high-performing markets and underperforming territories
- Franchise recruitment reporting kept entirely separate from location customer acquisition data
- Search term reports reviewed network-wide to apply winning negative keywords across all locations simultaneously

What’s Included

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Campaign Setup and Strategy

Location-level campaign structure with territory geo-fencing from day one
Brand keyword protection campaign preventing internal cannibalization
Keyword research segmented by service type and franchise location
Negative keyword lists blocking competitor brand and unserviced territory searches

🏢

Ad Creative and Extensions

Location-specific responsive search ads per franchisee territory
Franchisee recruitment campaign ads with separate landing pages
Ad extensions: call, location, sitelink, and promotion assets per location
Brand campaign copy aligned to franchisor brand standards

📍

Bidding and Budget Management

Network-level versus location-level budget allocation
Target CPA bidding per location based on local cost-per-lead benchmarks
Franchisee recruitment campaign budgets isolated from service lead campaigns
Monthly budget reallocation toward highest-converting locations

⚙️

Tracking and Reporting

Lead tracking per location with individual cost-per-lead reporting
Franchisee recruitment form submissions tracked separately
Google Analytics 4 with location-level conversion goals
Monthly report: cost per lead per location, network ROAS, and recruitment cost

✍️

Platform Coverage

Google Search Ads
Microsoft Bing Ads
Meta Ads: Facebook and Instagram
Google Display retargeting
YouTube brand and recruitment campaigns

How We Work For Your Campaign

Blogs

14 September, 2026

Google Business Profile for Landscapers: The Free Tool Most Are Setting Up Wrong

Google gives every landscaping business in the country a free marketing tool that, when used correctly, drives more calls than most paid advertising campaigns.Most landscaping businesses have never properly set it up.Google Business Profile (formerly Google My Business) is the listing that appears when a homeowner searches for a landscaper … Read More “Google Business Profile for Landscapers: The Free Tool Most Are Setting Up Wrong”

12 September, 2026

Why “Landscaper in [City]” Is the One Phrase Your Website Must Rank For

There is one search phrase that drives more ready-to-hire homeowners to landscaping businesses than almost anything else.It is not “best landscaping tips.” It is not “how to fix a patchy lawn.” It is not your company name.It is “landscaper in [your city]” and every variation of it.That phrase, typed by … Read More “Why “Landscaper in [City]” Is the One Phrase Your Website Must Rank For”

10 September, 2026

The 6 Questions Homeowners Ask Before Hiring a Landscaper (And How Answering Them Wins You More Jobs)

Here is something most landscaping business owners never think about.Every time a homeowner visits your website and does not find the answer they were looking for, they leave. They go back to Google. They click the next result. And that competitor’s website answers their question clearly and confidently.That is when … Read More “The 6 Questions Homeowners Ask Before Hiring a Landscaper (And How Answering Them Wins You More Jobs)”