Insurance keywords on Google cost $25 to $50 per click, and most of that traffic lands on generic pages that cannot close a quote request. Buyers comparing auto, home, life, and health coverage make decisions across multiple sessions over days or weeks, so campaigns built for a single touchpoint lose money from the first click.
CGColors builds insurance PPC campaigns around the way coverage buyers actually research: by line of business, intent stage, and the platform where they are most receptive. We separate auto, home, life, health, and commercial campaigns so every ad speaks to the right buyer with compliant messaging and a landing page built to generate quote requests. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Bing, and Meta while applying the compliance requirements Google enforces for health and insurance advertisers.
Insurance is one of the most expensive PPC verticals on Google, with some terms exceeding $50 per click and an industry average conversion rate of 2.55%. Mixing coverage lines into a single campaign produces weak results for every line because keywords, intent, and buyer timelines differ completely across auto, life, and commercial policies.
Your wholesale channel is growing. Orders are increasing, more retailers want to stock your products, and manual processes are becoming unsustainable. You need technology to manage this growth effectively.Two paths emerge: install a wholesale app from the Shopify App Store or invest in a custom wholesale portal built specifically for … Read More “Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?”
Pricing is the most powerful lever in your wholesale business. The right pricing strategy attracts quality buyers, encourages larger orders, and protects your margins. The wrong approach leaves money on the table or drives away potential accounts.Many Shopify merchants default to simple flat discounts for wholesale customers. While easy to … Read More “Custom Pricing, Tiered Discounts and Volume Pricing Strategies on Shopify”
Selling wholesale opens a powerful growth channel for your business. Instead of acquiring customers one at a time, you land accounts that order repeatedly in larger quantities. One wholesale relationship can equal dozens or hundreds of individual sales.Many SMBs hesitate to pursue B2B because it seems complicated. Different pricing, payment … Read More “How to Create a B2B/Wholesale Store on Shopify: Complete Guide for SMBs”
