Most cosmetic surgery patients spend weeks researching procedures, comparing surgeons, and reading reviews before they contact a single practice. If your campaigns go dark during that research window, or your ads run to a generic homepage with no procedure-specific landing page, a competitor with a better-structured campaign books the consultation you paid to attract.
CGColors builds plastic surgery PPC campaigns structured around individual procedures, board-certified credentials, and the extended research behavior that defines how cosmetic patients actually make decisions. We write FTC-compliant ad copy built around clinical outcomes rather than outcome guarantees, and we build procedure-specific landing pages that match every search to the right message at the right stage. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Meta, Bing, and YouTube to keep your practice visible from first search to scheduled consultation.
Cosmetic surgery patients take weeks, sometimes months, to move from initial research to booking a consultation, and CPCs in competitive markets reach $18 to $25 per click. Generic campaigns sending all procedure traffic to a homepage waste that spend and lose patients to practices with more targeted, trustworthy ad experiences.
We build a dedicated campaign for every procedure your practice offers because rhinoplasty patients and liposuction patients search differently and need completely different landing pages. Running them in one campaign wastes budget and produces weaker results for every procedure.
We write all ad copy using clinical, outcome-focused language and avoid claims that imply guaranteed results or misrepresent patient outcomes. Every ad and landing page goes through a compliance review before launch to prevent disapprovals.
We use clinical before-and-after creative within Meta’s healthcare advertising framework and target adults researching cosmetic procedures by demographics and interests. Meta builds awareness before patients actively search on Google, making it a valuable top-of-funnel channel.
We build your procedure-specific campaign architecture, compliance-reviewed copy, and remarketing sequences before your first ad runs. Our Google Partner and Meta Business Partner status gives us direct platform access to resolve disapprovals and policy issues quickly.
We build negative keyword lists before launch that block job board searches, free surgery queries, and student research traffic across every campaign. We review search term reports monthly to catch new non-converting patterns early.
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