Insurance keywords on Google cost $25 to $50 per click, and most of that traffic lands on generic pages that cannot close a quote request. Buyers comparing auto, home, life, and health coverage make decisions across multiple sessions over days or weeks, so campaigns built for a single touchpoint lose money from the first click.
CGColors builds insurance PPC campaigns around the way coverage buyers actually research: by line of business, intent stage, and the platform where they are most receptive. We separate auto, home, life, health, and commercial campaigns so every ad speaks to the right buyer with compliant messaging and a landing page built to generate quote requests. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Bing, and Meta while applying the compliance requirements Google enforces for health and insurance advertisers.
Insurance is one of the most expensive PPC verticals on Google, with some terms exceeding $50 per click and an industry average conversion rate of 2.55%. Mixing coverage lines into a single campaign produces weak results for every line because keywords, intent, and buyer timelines differ completely across auto, life, and commercial policies.
We build distinct campaigns for auto, home, life, health, and commercial lines because each has different keywords and buyer timelines. Running them together produces average performance for every line and makes cost-per-lead data unreadable.
We write all ad copy to avoid prohibited claims and build landing pages that display license information and privacy disclosures. For health insurance, we apply for Google’s required certification before any campaigns go live.
We target long-tail keywords with strong purchase intent rather than broad terms that attract shoppers comparing across many providers. We also allocate Bing budget to capture insurance searches at a meaningfully lower cost per click.
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