Automotive PPC Services

Put Buyers in Your Showroom

New and used inventory campaigns built separately
Google Vehicle Ads connected to your live feed
Service department campaigns filling your appointment calendar
Conquest campaigns targeting competing brand shoppers nearby
Geo-targeting matched to your actual dealership drive radius
Test drive requests and calls tracked per campaign

Need Help with Automotive PPC Services

Today’s car buyer averages 24 digital touchpoints before visiting a showroom, and 88% of them research online before walking through your door. If your campaigns treat new vehicle shoppers and used car buyers the same way, or run sales campaigns and service campaigns under the same budget, you are paying for mismatch every single day.

CGColors builds automotive PPC campaigns structured around your actual inventory split, buyer intent stage, and the service revenue your sales campaigns too often ignore. We connect your live inventory feed to Google Vehicle Ads so shoppers see real vehicles before they click, and we separate new vehicle, used vehicle, and service department campaigns so every dollar tracks to a specific result. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Vehicle Listing Ads, Bing, and Meta to fill your showroom and your service bays.

Why Automotive Businesses Need Specialized PPC

Car buyers move through a long research funnel spanning weeks before making contact, and inventory changes daily, meaning campaigns built on static ad copy and fixed budgets fall behind the moment a popular trim sells out. New vehicle, used vehicle, and service campaigns all require different keywords, bidding strategies, and landing pages to convert at the right cost.

Google Vehicle Ads show real inventory before buyers click, generating significantly more qualified traffic than standard text ads
Service department keywords attract an entirely different buyer than sales keywords and need separate campaigns and landing pages
Conquest campaigns targeting competing brand searches require careful trademark navigation to avoid policy violations
Repair, recall, and parts searches drain sales campaign budgets without negative keyword separation from day one

What We Do For Your Campaign

New and Used Inventory Campaign Separation
- We build separate campaigns for new vehicle sales, used vehicle sales, and certified pre-owned inventory
- We write inventory-specific ad copy covering make, model, trim, and current promotional offers per campaign
- We update ad copy when key models sell out to prevent clicks leading to unavailable vehicle pages
- We track cost per test drive request and showroom visit inquiry separately by inventory type
Google Vehicle Listing Ads
- We connect your dealership inventory feed to Google Merchant Center for Vehicle Listing Ad activation
- We configure Performance Max campaigns with vehicle feed signals to surface your live inventory in search results
- We apply negative keywords at the campaign level to block recall searches, repair queries, and parts-only traffic
- We monitor VDP click volume and lead rate monthly to evaluate Vehicle Ad performance against search campaigns
Service Department Campaigns
- We build dedicated campaigns for oil changes, tire rotations, brake service, and manufacturer-recommended maintenance
- We apply bid scheduling around your service department hours and morning drop-off windows
- We track appointment bookings and service call completions separately from vehicle sales conversions
- We run Bing Ads for service searches to capture local repair traffic at a lower cost per click than Google
Conquest and Competitive Campaigns
- We build conquest campaigns targeting in-market buyers searching competing brands in your geographic area
- We write conquest ad copy focused on your advantages without directly using competitor trademark terms
- We geo-fence conquest targeting to the drive radius where buyers could realistically choose your dealership instead
- We review conquest search terms monthly to ensure compliance and remove non-converting competitor queries
Geo-Targeting and Negative Keyword Management
- We restrict all campaigns to the actual drive radius your buyers travel to visit your showroom
- We exclude recall searches, free car queries, parts-only traffic, and car repair searches from all sales campaigns
- We separate service department negative keyword lists from vehicle sales lists to keep campaign data clean
- We increase bids within the tightest radius around your dealership where conversion rates are consistently highest

What’s Included

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Campaign Setup and Strategy

Separate campaigns for new vehicles, used vehicles, certified pre-owned, and service department
Google Merchant Center inventory feed setup and Vehicle Listing Ad configuration
Conquest campaign structure with trademark-safe ad copy for competing brand searches
Negative keyword lists separating sales, service, parts, and recall traffic before launch

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Ad Creative and Extensions

Inventory-specific responsive search ads per vehicle category and current promotions
Vehicle Listing Ads pulling live inventory from your dealership feed
Service department ads with booking call-to-action and scheduling sitelinks
Ad extensions: call, location, sitelink, price, and promotion assets

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Bidding and Budget Management

Maximize Conversions bidding for new and used vehicle campaigns
Target CPA bidding for service department appointment campaigns
Separate budget allocation for sales, service, and conquest campaigns
Bid increases for searches within your highest-converting showroom drive radius

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Tracking and Reporting

Test drive requests, showroom inquiry calls, and form fills tracked per campaign
Service appointment bookings tracked separately from vehicle sales conversions
Vehicle Listing Ad performance: VDP clicks, lead rate, and cost per qualified visitor
Monthly report: cost per lead, cost per vehicle inquiry, and ROAS by campaign type

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Platform Coverage

Google Search Ads
Google Vehicle Listing Ads via Performance Max
Google Display and YouTube retargeting
Microsoft Bing Ads
Meta Ads: Facebook and Instagram

How We Work

Blogs

11 May, 2026

Local SEO Strategies for Jewellery Stores: How to Win More Local Customers and Drive In-Store Sales

In today’s digital retail landscape, a jewellery store must excel in local SEO to attract nearby customers ready to buy. Key tactics include optimizing the Google Business Profile (GBP), targeting geo-specific keywords, and building trust through reviews and local content. Community experts stress that GBP and reviews often “do the … Read More “Local SEO Strategies for Jewellery Stores: How to Win More Local Customers and Drive In-Store Sales”

05 May, 2026

Launch Announcement: PLAYY Spinwheel Discount Popup by DesignOmate (CGCOLORS, Inc.)

The Shopify ecosystem just welcomed a new entrant in the high-conversion marketing tools category — the PLAYY Spinwheel Discount Popup. Built and launched by DesignOmate, a partner of CGCOLORS, Inc., this app is designed to help merchants turn passive visitors into active buyers using gamification.This blog breaks down the launch, … Read More “Launch Announcement: PLAYY Spinwheel Discount Popup by DesignOmate (CGCOLORS, Inc.)”

21 March, 2026

Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?

Your wholesale channel is growing. Orders are increasing, more retailers want to stock your products, and manual processes are becoming unsustainable. You need technology to manage this growth effectively.Two paths emerge: install a wholesale app from the Shopify App Store or invest in a custom wholesale portal built specifically for … Read More “Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?”