When franchise locations run separate campaigns and bid on the same branded keywords, they enter the same Google auction as competing advertisers. Google does not recognize them as one business. Bid prices inflate, budget burns, and cost per lead rises across the entire network.
CGColors solves the structural problem first. We map territories, consolidate brand keyword ownership at the franchisor level, and build location-specific campaigns with precise geo-targeting that keeps each franchisee in their own market. The result is a paid search network that works as one coordinated system, not dozens of isolated accounts working against each other.
A single-location business manages one campaign for one market. Franchise PPC operates at two completely separate levels simultaneously, each with different audiences, goals, and campaign logic.
We manage multi-location PPC with territory protection, brand keyword control, and per-location performance reporting.
When franchisees run individual accounts and bid on the same keywords, Google treats them as separate competing advertisers and drives bid prices up for all of them. Centralized management eliminates this by consolidating brand terms under one account with territory-separated location campaigns underneath.
A hybrid structure works best: the franchisor controls brand keywords and creative standards while location campaigns are managed centrally with each franchisee’s geo-targeting and budget. Fully independent franchisee management causes brand fragmentation and internal bidding conflicts that inflate costs network-wide.
We map each franchisee’s contractual service territory before building any campaigns, then configure geo-targeting using zip code lists or radius boundaries that match each agreement. Negative geo-targeting explicitly excludes adjacent franchisee areas from each location’s campaign.
We implement a unified tracking framework that aggregates all location data into one network-level view while preserving individual location breakdowns. Franchisors see total network spend and average cost per lead. Each franchisee sees only their own performance.
Every optimization decision has two consequences: what it does for the network and what it does for individual locations. A keyword that improves overall account performance might pull impressions away from a specific franchisee who needs volume in their territory. We manage that balance actively with dedicated territory budgets and location-level performance benchmarks.
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