Financial services buyers research advisors, lenders, and wealth managers over weeks before contacting anyone. During that window, every touchpoint either builds or erodes trust, and a single non-compliant phrase in an ad or landing page can trigger a Google policy violation that pauses your entire account.
CGColors builds financial services PPC campaigns structured around your specific service lines, whether that is wealth management, mortgage lending, business financing, or financial planning. We write ad copy that meets FINRA, SEC, and Google financial services policy requirements while still driving consultation requests and loan inquiries from qualified prospects. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Bing, LinkedIn, and Meta, connecting every closed account back to the campaign that generated it.
Financial services is one of the highest-cost PPC verticals, with CPCs ranging from $40 to $90 for high-intent terms and a Google-mandated 2.55% average conversion rate across the sector. Generic campaigns mixing wealth management, lending, and planning into a single ad group waste budget and produce compliance exposure across every service line at once.
We run service line campaigns with compliance-reviewed copy, LinkedIn decision-maker targeting, and closed account attribution.
We build a distinct campaign for each service line because buyers searching for a mortgage advisor and buyers researching wealth management are at different decision stages with completely different needs. Combining them raises cost per lead and weakens conversion data for every service.
We write ad copy that avoids prohibited claims and build landing pages displaying your credentials, licensing, and required rate disclosures before any campaign launches. We apply a compliance review to every asset to prevent disapprovals that pause your account.
We prioritize specific long-tail keywords that attract buyers with clear intent rather than broad terms that pull in researchers and job seekers. We also allocate Bing budget to capture financial searches at a substantially lower cost per click than Google.
We target CFOs, business owners, and senior executives by job title and company size with Lead Gen Forms that capture consultation requests inside LinkedIn. This reaches decision-makers who are not actively searching on Google yet.
We connect your CRM to Google Ads and import offline conversions so your campaign data reflects actual revenue, not just form submissions. This shifts optimization from cost per click to cost per closed account.
We run a compliance review on every ad and landing page before the first impression is served, so your campaigns launch clean. Our Google Partner and Meta Business Partner certifications give us direct platform access to resolve disapprovals and policy issues faster than most agencies can.
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