Most ecommerce stores can get traffic. The challenge is getting traffic that converts at a cost that keeps the business profitable. Broad campaigns, unoptimized product feeds, and poor campaign structure burn ad budgets without producing the ROAS needed to grow.
CGColors builds ecommerce PPC around your actual product catalog and margins. We start with Google Merchant Center, fix feed issues that silently kill Shopping performance, structure campaigns by product priority and margin tier, and layer in dynamic remarketing for shoppers who left without buying. Every decision is made with revenue per ad dollar as the primary measure.
Ecommerce campaigns run on product-level economics. Your cost per acquisition must stay below your margin. A disapproved product listing in Merchant Center removes your inventory from Shopping entirely. Performance Max can over-index on your top ten bestsellers while ignoring hundreds of other profitable SKUs. And seasonal demand shifts require active campaign adjustments weekly, not monthly.
We manage Shopping, Performance Max, and Meta campaigns structured around product margin, feed quality, and ROAS targets.
Shopping ads pull directly from your Merchant Center product feed. Incomplete titles, missing attributes, or disapproved listings mean your products either show for the wrong searches or do not show at all. Feed quality is the highest-leverage optimization in Shopping before bid management even matters.
Performance Max is Google’s automated campaign type that serves ads across Search, Shopping, Display, YouTube, and Gmail from a single campaign. Without structured asset groups and audience signals, PMax tends to over-spend on your top bestsellers and ignore the rest of your catalog. We configure it with margin-aware segmentation to prevent that.
Dynamic remarketing tracks which products each visitor viewed or added to cart and serves them ads showing exactly those products after they leave your site. It is the highest-efficiency use of ecommerce ad spend because the audience has already shown purchase intent on a specific item.
Yes. Google Shopping captures shoppers already searching for your products. Meta Ads reach people who match your customer profile but have not yet searched. Running both platforms with a coordinated strategy covers the full acquisition funnel without audience overlap. Our Facebook Ads Management and Google Ads Management services work together as one system.
We work with your product margin structure to establish targets that reflect actual profitability rather than applying a generic number. A 4x ROAS on a 60% margin product is very different from a 4x ROAS on a 20% margin product. Campaigns are structured and bidding is configured accordingly.
We combine Google Partner and Meta Business Partner certification with in-house Shopify and WooCommerce development experience. If your product pages or landing pages are limiting conversion, our team resolves that within the same engagement. One team handles your full paid acquisition system tied to revenue, not clicks. Contact us to review your current campaign performance and discuss your product revenue goals.
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