Today’s car buyer averages 24 digital touchpoints before visiting a showroom, and 88% of them research online before walking through your door. If your campaigns treat new vehicle shoppers and used car buyers the same way, or run sales campaigns and service campaigns under the same budget, you are paying for mismatch every single day.
CGColors builds automotive PPC campaigns structured around your actual inventory split, buyer intent stage, and the service revenue your sales campaigns too often ignore. We connect your live inventory feed to Google Vehicle Ads so shoppers see real vehicles before they click, and we separate new vehicle, used vehicle, and service department campaigns so every dollar tracks to a specific result. As a Google Partner and Meta Business Partner, we manage campaigns across Google Ads, Vehicle Listing Ads, Bing, and Meta to fill your showroom and your service bays.
Car buyers move through a long research funnel spanning weeks before making contact, and inventory changes daily, meaning campaigns built on static ad copy and fixed budgets fall behind the moment a popular trim sells out. New vehicle, used vehicle, and service campaigns all require different keywords, bidding strategies, and landing pages to convert at the right cost.
We manage new, used, and service campaigns separately with live inventory feed connection and conquest targeting built in.
Vehicle Listing Ads show your actual inventory including make, model, price, and photo before a buyer clicks, which sends significantly more qualified traffic to your VDP pages. We connect your inventory feed to Google Merchant Center and manage these alongside your standard search campaigns.
We build dedicated service campaigns because oil change and brake service searches come from existing owners, not car buyers, and require entirely different ad copy, landing pages, and bidding strategies. Mixing them raises cost per lead for both departments simultaneously.
We write conquest ad copy that highlights your dealership’s advantages without directly using competitor brand names in the ad text itself. We geo-fence conquest targeting to your realistic drive radius so spend goes toward buyers who could actually choose your dealership.
We separate your inventory campaigns, connect your live feed to Vehicle Listing Ads, and build your service department campaigns before your first ad runs. Our Google Partner and Meta Business Partner status gives us direct platform access and faster resolution when inventory or policy issues arise.
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