Two crucial terms that determine business growth of eCommerce business are Return on Advertising Spend (ROAS) and Return to Origin (RTO) . ROAS quantifies the revenue derived from a particular advertising campaign, serving as a metric to gauge its effectiveness. It does not include the costs associated with manufacturing or … Read More “The Interplay Between RTO (Return to Origin) and ROAS (Return on Advertising Spend)”
1. What Is Alt Text? Alt text, or alternative text, is a short description added to the HTML code of a webpage to explain the content of an image. It helps search engines understand the image and assists users with visual impairments who rely on screen readers. 2. Why Is … Read More “How to add alt tags on images and why you should add them”
What Causes Broken Links? A 404 Not Found page occurs when a user clicks on a broken or dead link, indicating that the browser couldn’t find the requested web page’s content. This can happen if the content was deleted or moved elsewhere. Apart from these reasons, broken links can occur … Read More “How to fix broken links on WordPress sites”
a. Why Is Page Speed Important for SEO? Page speed is crucial for SEO in Shopify stores due to its significant impact on user experience and search engine rankings. When it comes to e-commerce websites, fast-loading pages are essential for several reasons. Fast page speed reduces bounce rates and improves … Read More “How to Improve Page Speed Shopify Sites”
A cookie acceptance message is an essential component of any modern website. It serves multiple purposes and ensures compliance with privacy regulations while enhancing the overall user experience. Let’s explore why it’s important to have a cookie acceptance message and its benefits. 1. Legal Compliance: Privacy Regulations: Cookie acceptance messages … Read More “Why do you need a cookie acceptance message at the bottom of the website”
1. How to check if a website is friendly in 5 ways Here are five easy ways to check if a website is user-friendly: Mobile-Friendly Test: Use the Google Mobile-Friendly Test by entering the website’s URL. This tool will explicitly tell you if the website is mobile-friendly or not. Browser … Read More “How to check if your site is mobile-friendly”
Page speed, also known as load speed, refers to the speed at which the content of a web page is loaded. It is crucial for SEO purposes to have a fast page speed. Various factors, including web hosting and page size, can impact the load speed of a page. Additionally, … Read More “How to improve page speed on WordPress sites”
Shopify is widely regarded as one of the most popular e-commerce platforms available on the internet. It’s easy to use, and it’s perfect for small businesses and entrepreneurs who want to start an online store without investing too much money. However, just having a Shopify store is not enough to … Read More “5 Tactics to Redesign Your Shopify Store”
In today’s digital age, businesses need to provide exceptional customer experience to succeed. Customer support is a crucial element of the overall customer experience. When customers have a problem or a question, they want a quick and effective solution. Shopify App users can now benefit from Chat GPT technology, which … Read More “Why Chat GPT is a Game-Changer for Shopify App Users”
Shopify is a highly popular e-commerce platform that is utilized by a multitude of online stores. To make informed business decisions and monitor the performance of your Shopify store, it is important to set up Google Analytics. Google Analytics is a robust and powerful tool that can aid in comprehending … Read More “How to Set Up Google Analytics – GA4 Property for Shopify Stores?”
