Restaurant PPC Services

Put You in Front of Hungry Diners

  • Meal-time ad scheduling when hungry diners search Google
  • Separate campaigns for dine-in, takeout, and delivery orders
  • Hyper-local radius targeting within your actual diner area
  • Google Maps ads for nearby diner foot traffic
  • Meta Ads showcasing food visuals to local diners
  • Reservation and order tracking per campaign and platform
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Restaurant PPC Services

Most restaurant searches happen on a phone, within a mile of where someone is sitting, within minutes of when they plan to eat. If your ads are not running at lunch, dinner, and weekend peak hours, you are paying for clicks from people who are nowhere near ready to order or visit.

CGColors builds restaurant PPC campaigns around how diners actually decide: by meal period, distance, and what they want when they search. We separate dine-in, takeout, and delivery campaigns so each speaks to the right person with the right message. As a Google Partner and Meta Business Partner, we manage campaigns across Google Search, Google Maps, Meta, Bing, and YouTube to keep your restaurant visible every time a nearby diner decides where to eat.

Why Restaurants Need Specialized PPC

A diner searching “romantic dinner near me” on a Friday evening is a completely different buyer from someone looking for “lunch specials downtown” on a Tuesday. These audiences have different urgency levels, devices, and intentions that one campaign cannot serve well.

  • Restaurant searches are intensely local: ads running outside your radius burn budget immediately
  • Dine-in, takeout, and delivery each need separate landing pages and calls to action
  • Food decisions happen fast, so ads not running during peak meal periods miss the moment
  • Recipe searches and food blogger traffic drain budgets without strong negative keyword filtering

Recent Work

Why You Should Choose CGCOLORS for Your Campaign?

  • Meal Period Scheduling and Ad Timing
    • We schedule ads around breakfast, lunch, dinner, and late-night windows you are open
    • We increase bids during Friday evenings, Saturday brunch, and holiday weekends
    • We reduce spend during low-conversion hours so budget concentrates on peak periods
    • We adjust your schedule monthly based on real conversion patterns from your location
  • Dine-In, Takeout, and Delivery Campaign Separation
    • We build a dedicated campaign for each customer journey with its own landing page
    • We write separate ad copy for each: delivery needs speed messaging, dine-in needs occasion messaging
    • We track reservations, takeout orders, and delivery requests as separate conversion goals
    • We report cost per booking separately for each campaign type so you see what works
  • Hyper-Local Radius and Google Maps Ads
    • We set targeting to the realistic distance your diners actually travel to visit or order
    • We run Google Maps ads with your address, hours, distance, and call button visible upfront
    • We increase bids for searchers physically closest to your location for highest visit intent
    • We connect your Google Business Profile so reviews and menu links appear inside your ads
  • Meta Ads for Food Promotion
    • We run Facebook and Instagram ads using your food photography to reach nearby diners
    • We promote seasonal specials, limited-time items, and holiday events to local audiences
    • We retarget people who visited your website or menu but did not complete a booking
    • We separate Meta creative from Google so each platform gets messaging built for it
  • Occasion and Event Campaigns
    • We build dedicated campaigns for Valentine’s Day, Mother’s Day, and private dining searches
    • We launch occasion campaigns two to three weeks early before competitor costs spike
    • We create landing pages for group bookings and set menus, not generic homepages
    • We redirect occasion budgets back to everyday campaigns after each event ends

What’s Included

🍽️

Campaign Setup and Strategy

  • Separate campaigns for dine-in, takeout, delivery, and occasion bookings
  • Keyword research by meal type, cuisine, dining occasion, and neighborhood
  • Negative keywords blocking recipe searches, food bloggers, and delivery job seekers
  • Hyper-local radius targeting matched to your actual diner travel distance
📢

Ad Creative and Extensions

  • Responsive search ads with meal period and occasion-specific messaging
  • Meta ad creative using food visuals for promotions and retargeting
  • Ad extensions: call, location, sitelink, promotion, and menu snippet assets
  • Occasion campaign ads and landing pages for holidays and private dining
📊

Bidding and Budget Management

  • Maximize Conversions bidding for reservation and order campaigns
  • Ad scheduling limited to your open hours and peak meal periods
  • Bid increases on weekends, holidays, and local events
  • Google and Meta budgets managed separately for clean attribution data
📈

Tracking and Reporting

  • Reservation completions, online orders, and click-to-call set as separate conversion goals
  • Ordering platform and reservation system connected to Google Ads
  • Google Analytics 4 with goals per campaign type and customer journey
  • Monthly report: cost per reservation, cost per order, and ROAS by meal period
🌐

Platform Coverage

  • Google Search Ads
  • Google Maps Ads
  • Meta Ads: Facebook and Instagram
  • Microsoft Bing Ads
  • YouTube video ads for brand and occasion campaigns

How We Work For Your Campaign

Frequently Asked Questions

We build your schedule around your opening hours and peak meal periods with bid increases at lunch, dinner, and brunch. We review it monthly and adjust based on real conversion data.

We build completely separate campaigns because delivery buyers want speed and an order button while dine-in buyers want ambiance and a reservation link. Mixing them means neither audience gets the right message.

Maps ads show your address, hours, distance, and call button before a diner visits your website, which matters because most decisions happen on a phone at mealtime. We connect your Google Business Profile so photos and reviews appear inside the ad.

Google captures diners actively searching right now while Meta reaches nearby people who are open to dining inspiration in their feed. We use Meta for food visuals, occasion promotions, and retargeting non-converting site visitors.

We launch occasion campaigns two to three weeks early so your restaurant builds visibility before competitors drive up costs. These use dedicated landing pages for set menus and group bookings, not your homepage.

We connect your campaign structure to your actual reservation system and ordering platform before the first ad runs so every campaign tracks a real booking. Our Google Partner and Meta Business Partner certifications give us direct platform access to move fast on what fills your tables.

Blogs

Read More
21 March, 2026

Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?

Your wholesale channel is growing. Orders are increasing, more retailers want to stock your products, and manual processes are becoming unsustainable. You need technology to manage this growth effectively.Two paths emerge: install a wholesale app from the Shopify App Store or invest in a custom wholesale portal built specifically for … Read More “Shopify Wholesale App vs Custom Wholesale Portal: Which Is Better for Your Business?”

18 March, 2026

Custom Pricing, Tiered Discounts and Volume Pricing Strategies on Shopify

Pricing is the most powerful lever in your wholesale business. The right pricing strategy attracts quality buyers, encourages larger orders, and protects your margins. The wrong approach leaves money on the table or drives away potential accounts.Many Shopify merchants default to simple flat discounts for wholesale customers. While easy to … Read More “Custom Pricing, Tiered Discounts and Volume Pricing Strategies on Shopify”

15 March, 2026

How to Create a B2B/Wholesale Store on Shopify: Complete Guide for SMBs

Selling wholesale opens a powerful growth channel for your business. Instead of acquiring customers one at a time, you land accounts that order repeatedly in larger quantities. One wholesale relationship can equal dozens or hundreds of individual sales.Many SMBs hesitate to pursue B2B because it seems complicated. Different pricing, payment … Read More “How to Create a B2B/Wholesale Store on Shopify: Complete Guide for SMBs”