{"id":6182,"date":"2017-05-15T09:14:07","date_gmt":"2017-05-15T13:14:07","guid":{"rendered":"https:\/\/cgcolors.com\/?p=6182"},"modified":"2022-06-13T12:59:17","modified_gmt":"2022-06-13T12:59:17","slug":"ecommerce-local-seo-tips-to-outrank-big-brands","status":"publish","type":"post","link":"https:\/\/cgcolors.com\/blog\/ecommerce-local-seo-tips-to-outrank-big-brands","title":{"rendered":"12 Killer Ecommerce Local SEO Tips to Outrank Big Brands – CG Colors Inc."},"content":{"rendered":"
Top brands like Amazon, eBay as well as many other leading eCommerce websites are just some of the stiff competitors that small businesses have to contend with. The effect of organic rankings seems to be diminishing every day, and even if your website is lucky enough to appear on the first page and as the first result to be encountered when your particular keyword is searched, your website will appear under the fold (after four adverts). That doesn’t mean that all hope for getting some sales is lost, but the issue is that following conventional SEO<\/a> practices may not generate remarkable outcomes. . Mixing a combination of paid campaigns as well as local SMO\/SEO will go a long way in tipping the odds in your favor.\r\n<\/p>\r\n \r\nBig brands don’t usually carry out micro marketing since they believe it is not going to be beneficial to them financially. What they tend to do is to target the entire country since they have the financial backing to make it happen. Since these big brands don’t target states or cities, you can utilize these loopholes by making use of keywords that will target states and towns. Keywords such as Party Shoes New York, Shoes New York, etc.\r\n<\/p> \r\n \r\nTip –<\/strong> You can make use of the name of your location in your meta title as well as your Description. You can also use your area in your ALT tags and website URLs.<\/p> \r\n<\/p> \r\nUsing the Google Trend Tool<\/a>, you can find out more about what is trending in your vicinity and then take advantage of the information you gather in your marketing campaign. You can display big banners with images of your product on the homepage of your website.\r\n<\/p> \r\n \r\nTaking a look at the example illustrated above, one can readily observe that casual shoes are trending in New York as against sports shoes over the last thirty days. But when the football seasonkicks off, the trend will change. This means you need to be observant to take note of the change in trends and channel your marketing campaigns accordingly. The top eCommerce brands also follow this strategy, but they develop it with country or world trends. This is because their websites are set up to serve people all over the world, and are not targeted specifically to residents.<\/p> \r\n<\/p> \r\nAnother strategy you can implement is to add your business to Google My Business. This will help you to enjoy a high local SEO ranking. You can even go a step further by adding your business to the listing websites that are currently leading the pack such as Yellow Page, Yelp, eLocal, etc. Doing these will help your site to get ranked without delay.<\/p> \r\n<\/p> \r\n \r\nIf you want to beat large eCommerce websites in ranking, then you need to carry out keyword research. About 16% to 20% of queries that get asked every day have never been asked before. <\/a>. This implies that there are numerous opportunities for your website to get ranked on the first page on popular search engines. Your focus should be on long-tail keywords, not on the popular ones.\r\n<\/p> \r\n The following example will showcase the difference between long\u2013term key words and short-term keywords\u2026<\/strong><\/p>\r\n \r\nShort Term Keyword<\/strong> – LCD TV Buy online \r\nI will be sharing four practical techniques that you can use to get hold of long-term keywords for your eCommerce website.\r\n<\/p>\r\n Take a look at the following examples\u2026<\/b><\/p>\r\n \r\n \r\n \r\nHere is a tool to find Google auto-complete search results – ubersuggest.org<\/a>\r\n<\/p>\r\n \r\nThe Google Keyword Planner has made a feature that can search out keywords with low competition available for internet users. You can locate this feature on the left-hand side filter.<\/p> \r\n<\/p> \r\n You can find more relevant keywords from the auto-complete of eBay, Amazon as well as other high-trafficked eCommerce websites.\u00a0 The keywordtool.io\/amazon <\/a>tool will help you to find auto-complete keywords from Amazon.\r\n<\/p> \r\n \r\n The keyworddiscovery.com tool is a pretty good choice if you are looking for long-tail keywords.<\/strong><\/p> \r\n<\/b><\/p> \r\n \r\nCheck Word Steam Example – <\/b><\/p> \r\n \r\nLots of keyword tools as well as the software used for finding long-tail keywords abound on the internet\u2026 Here is an awesome list of Keyword Tools<\/a>\r\n<\/p> \r\nBonus <\/strong>\u2013\u00a0Top search searched keywords with lower competition<\/strong>\u00a0and add them to the content on your website.<\/p> <\/strong>\r\n<\/p> \r\nAnother important thing that leading eCommerce brands don\u2019t usually do is to utilize on-page SEO on their sites. They ignored the effective use of heading tags, subheadings, posting of press releases, news, body content, etc. So as a small business owner, you can bank on this, to compete favorably with them by making use of keyword-rich content, complete with headings and subheadings that are loaded with your keywords. Since these big eCommerce brands don\u2019t post content, except images of their products, you can also make the most of this loophole by carrying out on-page SEO on each of your web pages.<\/p>\r\n \r\nAs a rule, backlinks (off-page SEO) are created for category pages since product pages are too many, and no one creates links that will rank product pages. Therefore, categorize your products shrewdly.Let\u2019s see the example-\r\n<\/p> \r\nGeneral Category<\/strong> \u2013 Shoes, Jacket etc. \r\nOne trick that some big brands in the eCommerce industry don\u2019t utilize it to make their URLs SEO-friendly. One way to increase the number of your pages is to create those pages on filters and then search out filter ideas using the filters of the big brands. Let\u2019s examine the best way to go about this\u2026<\/p> \r\n<\/p> \r\n \r\nColor Filter Pages<\/strong> \r\nSize Filter Pages<\/strong> \r\nBrand Filter Pages<\/strong> \r\nPrice Filter Pages<\/strong> \r\nYou can make it in another way\u2026<\/strong> \r\nNote<\/strong> \u2013 Make sure you are not duplicating products & content and take care of page load time during applying a filter on static URL. Don\u2019t waste too much time and money removing duplicate pages. Google filters duplicate pages by itself and do not give any penalty. Here is a John Muller Video<\/a>\r\n<\/p> \r\nBig brands generally sell all types of products. You can stand out of the pack by choosing a particular product and building your SEO around that product. Doing so will not only stand you out from the crowd, but your efforts at doing great SEO will be rewarding and uncomplicated.<\/p> \r\n<\/p> \r\n \r\nWhen creating a domain name for your eCommerce website, remember to include the name of that product therein. This will give you lots of SEO benefits and subsequent high ranking. Example<\/u>\u00a0\u2013 ebags.com (Here\u00a0Bag\u00a0<\/strong>is a specific product)<\/p> \r\n<\/p> \r\nThe loading speed on the majority of the leading eCommerce brands out there is barely above average. This is a result of the numerous products and scripts that are usually loaded on a particular page. Google takes note of the time it takes for any website page to load into consideration when ranking sites. Therefore, you should put more effort into building a site that will utilize speed optimally for your pages to rank successfully. Optimize your website using the given top three tools\u2026<\/p> \r\n<\/p> \r\nPingdom Tool<\/strong><\/a>\r\n \r\nGtmetrix Tool<\/strong><\/a>\r\n \r\nGoogle Page Speed Tool<\/strong><\/a>\r\n \r\nAll you need to do to enhance users\u2019 experience, decrease the bounce rate and increase page views is by ensuring that your conversion rate is optimized. There is almost no website in the world that doesn\u2019t face the challenges brought on by CRO. But then, every website can increase the capacity to build up conversions and sales. Some important CRO points are given below\u2026<\/p>\r\n \r\nGenerally, branding creates trust. If you are targeting a local audience, then you can do offline and online promotions on your small budget. Some ideas are given below\u2026<\/p> \r\n<\/p>\r\n \r\nThis is the fact that Big Brands don\u2019t know the best places to advertise (display ads – offline) in your local area more than you so beat the by using your local experience.\r\n<\/p> \r\n \r\nConclusion<\/strong> \u2013 There is nothing impossible, you have to find out the opportunity in your eCommerce field by using keyword selection, area selection, product selection, and marketing strategy selection. It is true that big brands are waiting out there like hungry sharks, but when you plan well and strategize wisely, you can end up beating the competition to become one of the most successful owners of\u00a0 eCommerce websites<\/a>. This will, in turn, give you more understanding of how it works, and help you broaden your business and services to other cities or nations around you. In case an idea occurs to you when reading this piece, kindly give your feedback or recommendation in the comments section below.\r\n<\/p>","protected":false},"excerpt":{"rendered":" Top brands like Amazon, eBay as well as many other leading eCommerce websites are just some of the stiff competitors that small businesses have to contend with. The effect of organic rankings seems to be diminishing every day, and even if your website is lucky enough to appear on the … Read More “12 Killer Ecommerce Local SEO Tips to Outrank Big Brands – CG Colors Inc.”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,48],"tags":[],"class_list":["post-6182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-seo"],"acf":[],"yoast_head":"\n1.\u00a0Target Your Local Audience<\/strong><\/h2>
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2. Take Advantage of Local Trends<\/strong><\/h2>
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3. Get the benefit of Google Local Ranking<\/strong><\/h2>
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4. Target Long Tail\/Low Competition Keywords<\/strong><\/h2>
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\r\nLong Term keyword<\/strong> \u2013 32 inch Samsung LCD TV Buy Online\r\n<\/p>A). Find Long Tail Keyword from Google Auto complete<\/strong><\/h3>\r\n
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B). Find Long Tail\/Low Competition keywords from Google Keyword Planner<\/strong><\/h3>\r\n
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C). Find Long Tail Keywords from the Big eCommerce website\u2019s auto-completion<\/strong><\/h3>\r\n
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Example of ebay auto-complete –\r\n<\/p><\/p>\r\n
D). Find Long Tail Keywords from other popular keyword tools<\/strong><\/h3>\r\n
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5. On-Page SEO is a Master Stroke<\/strong><\/h2>
The following are just some of the SEO factors you should consider using for effective on-page SEO:<\/h4>\r\n
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6. Categorize Your Products Smartly<\/strong><\/h2>
\r\nSmart Category<\/strong> \u2013 Black Shoes, Leather Jacket etc.\r\n<\/p>7. Create Pages on Filters <\/strong><\/h2>
\r\n<\/p>
\r\ndomain.com\/black-shose\/
\r\nwww.domain.com\/orange-shoes\/\r\n<\/p>
\r\nwww.domain.com\/shoes-size-11\/
\r\nwww.domain.com\/shoes-size-12\/\r\n<\/p>
\r\nwww.domain.com\/nike-shoes\/
\r\nwww.domain.com\/adidas-shoes\/\r\n<\/p>
\r\nwww.domain.com\/below-500-shoes\/
\r\nwww.domain.com\/below-400-shoes\/\r\n<\/p>
\r\nwww.domain.com\/shoes\/
\r\nwww.domain.com\/shoes\/Nike\/
\r\nwww.domain.com\/shoes\/Nike\/Black\/
\r\nwww.domain.com\/shoes\/Nike\/Black\/
\r\nwww.domain.com\/sheos\/Nike\/Black\/Below-500\/\r\n<\/p>8. Choose a Specific product (Niche Appeal)<\/strong><\/h2>
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9. Take SEO Advantage from Domain<\/strong><\/h2>
10. Website Speed Helps in SEO<\/strong><\/h2>
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\r\n\r\n<\/p>\r\nRelevant Article of Page Load Time Optimization Tips<\/a>\r\n\r\n
11. Don\u2019t Forget the\u00a0Power of CRO<\/strong><\/h2>
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12. Local Branding<\/strong><\/h2>
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