{"id":6182,"date":"2017-05-15T09:14:07","date_gmt":"2017-05-15T13:14:07","guid":{"rendered":"https:\/\/cgcolors.com\/?p=6182"},"modified":"2022-06-13T12:59:17","modified_gmt":"2022-06-13T12:59:17","slug":"ecommerce-local-seo-tips-to-outrank-big-brands","status":"publish","type":"post","link":"https:\/\/cgcolors.com\/blog\/ecommerce-local-seo-tips-to-outrank-big-brands","title":{"rendered":"12 Killer Ecommerce Local SEO Tips to Outrank Big Brands – CG Colors Inc."},"content":{"rendered":"

Top brands like Amazon, eBay as well as many other leading eCommerce websites are just some of the stiff competitors that small businesses have to contend with. The effect of organic rankings seems to be diminishing every day, and even if your website is lucky enough to appear on the first page and as the first result to be encountered when your particular keyword is searched, your website will appear under the fold (after four adverts). That doesn’t mean that all hope for getting some sales is lost, but the issue is that following conventional SEO<\/a> practices may not generate remarkable outcomes. . Mixing a combination of paid campaigns as well as local SMO\/SEO will go a long way in tipping the odds in your favor.\r\n<\/p>\r\n

1.\u00a0Target Your Local Audience<\/strong><\/h2>

\r\nBig brands don’t usually carry out micro marketing since they believe it is not going to be beneficial to them financially. What they tend to do is to target the entire country since they have the financial backing to make it happen. Since these big brands don’t target states or cities, you can utilize these loopholes by making use of keywords that will target states and towns. Keywords such as Party Shoes New York, Shoes New York, etc.\r\n<\/p>

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\r\nTip –<\/strong> You can make use of the name of your location in your meta title as well as your Description. You can also use your area in your ALT tags and website URLs.<\/p>

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2. Take Advantage of Local Trends<\/strong><\/h2>

\r\nUsing the Google Trend Tool<\/a>, you can find out more about what is trending in your vicinity and then take advantage of the information you gather in your marketing campaign. You can display big banners with images of your product on the homepage of your website.\r\n<\/p>

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\r\nTaking a look at the example illustrated above, one can readily observe that casual shoes are trending in New York as against sports shoes over the last thirty days. But when the football seasonkicks off, the trend will change. This means you need to be observant to take note of the change in trends and channel your marketing campaigns accordingly. The top eCommerce brands also follow this strategy, but they develop it with country or world trends. This is because their websites are set up to serve people all over the world, and are not targeted specifically to residents.<\/p>

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3. Get the benefit of Google Local Ranking<\/strong><\/h2>

\r\nAnother strategy you can implement is to add your business to Google My Business. This will help you to enjoy a high local SEO ranking. You can even go a step further by adding your business to the listing websites that are currently leading the pack such as Yellow Page, Yelp, eLocal, etc. Doing these will help your site to get ranked without delay.<\/p>

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4. Target Long Tail\/Low Competition Keywords<\/strong><\/h2>

\r\nIf you want to beat large eCommerce websites in ranking, then you need to carry out keyword research. About 16% to 20% of queries that get asked every day have never been asked before. <\/a>. This implies that there are numerous opportunities for your website to get ranked on the first page on popular search engines. Your focus should be on long-tail keywords, not on the popular ones.\r\n<\/p>

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The following example will showcase the difference between long\u2013term key words and short-term keywords\u2026<\/strong><\/p>\r\n

\r\nShort Term Keyword<\/strong> – LCD TV Buy online
\r\nLong Term keyword<\/strong> \u2013 32 inch Samsung LCD TV Buy Online\r\n<\/p>

\r\nI will be sharing four practical techniques that you can use to get hold of long-term keywords for your eCommerce website.\r\n<\/p>\r\n

A). Find Long Tail Keyword from Google Auto complete<\/strong><\/h3>\r\n

Take a look at the following examples\u2026<\/b><\/p>\r\n

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\r\nHere is a tool to find Google auto-complete search results – ubersuggest.org<\/a>\r\n<\/p>\r\n

B). Find Long Tail\/Low Competition keywords from Google Keyword Planner<\/strong><\/h3>\r\n

\r\nThe Google Keyword Planner has made a feature that can search out keywords with low competition available for internet users. You can locate this feature on the left-hand side filter.<\/p>

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C). Find Long Tail Keywords from the Big eCommerce website\u2019s auto-completion<\/strong><\/h3>\r\n

You can find more relevant keywords from the auto-complete of eBay, Amazon as well as other high-trafficked eCommerce websites.\u00a0 The keywordtool.io\/amazon <\/a>tool will help you to find auto-complete keywords from Amazon.\r\n<\/p>

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Example of ebay auto-complete –\r\n<\/p>

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D). Find Long Tail Keywords from other popular keyword tools<\/strong><\/h3>\r\n

The keyworddiscovery.com tool is a pretty good choice if you are looking for long-tail keywords.<\/strong><\/p>

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\r\nCheck Word Steam Example – <\/b><\/p>

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\r\nLots of keyword tools as well as the software used for finding long-tail keywords abound on the internet\u2026 Here is an awesome list of Keyword Tools<\/a>\r\n<\/p>

\r\nBonus <\/strong>\u2013\u00a0Top search searched keywords with lower competition<\/strong>\u00a0and add them to the content on your website.<\/p>

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5. On-Page SEO is a Master Stroke<\/strong><\/h2>

\r\nAnother important thing that leading eCommerce brands don\u2019t usually do is to utilize on-page SEO on their sites. They ignored the effective use of heading tags, subheadings, posting of press releases, news, body content, etc. So as a small business owner, you can bank on this, to compete favorably with them by making use of keyword-rich content, complete with headings and subheadings that are loaded with your keywords. Since these big eCommerce brands don\u2019t post content, except images of their products, you can also make the most of this loophole by carrying out on-page SEO on each of your web pages.<\/p>\r\n

The following are just some of the SEO factors you should consider using for effective on-page SEO:<\/h4>\r\n